XBOX CONSOLE SALES PLUMMET BUT ACTIVISION BLIZZARD BOOSTS MICROSOFT REVENUE
Microsoft has published its latest financial results, which demonstrate the impact of the company’s acquisition of Activision Blizzard.
After Microsoft officially acquired Activision Blizzard in October last year, the company’s gaming division has unsurprisingly seen a significant uptick.
In the last sales quarter ending December 31, 2023, Microsoft’s gaming revenue jumped up by 49% to $7.1 billion (£5.6 billion). While revenue grows though, sales of Xbox hardware have continued to drop – especially in Europe.
It’s a similar picture in Microsoft’s report for the latest financial quarter, ending March 31, 2024, which saw gaming revenue increase by 51% year-over-year to $5.45 billion (£4.3 billion).
Xbox content and services revenue also went up 62% year-over-year, thanks to the Activision Blizzard acquisition. Both these results went above Microsoft’s expectations for the quarter.
This positivity is somewhat soured though when you look at the hardware results, even if they do fall in line with Microsoft’s expectations. Xbox hardware revenue declined 31% year-over-year in the quarter, which is the steepest drop since the Xbox Series X/S launched in 2020.
According to Microsoft CEO Satya Nadella, the addition of Activision Blizzard games helped the company ‘set third quarter records for game streaming hours, console usage, and monthly active devices’ – but no specific figures were released.
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2024-04-26T11:15:31Z dg43tfdfdgfd